Become a more thoughtful,
effective and decisive leader

We bring bold new thinking and confidence to the professional, organizational and personal journeys of CEOs, executives and their teams

Become a more thoughtful, effective and decisive leader

Unleash your extraordinary

We equip leaders with the guidance, self-knowledge and practical advice they need to take their business—and their future—to extraordinary new heights of performance and teamwork.

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Eric Nitzberg, Sierra Leadership’s founder, brings 25 years of people development experience and a singular ability to bring out the greatest potential in CEOs and other senior leaders.

Personalized Solutions

Our clients grapple with unique situations while operating in profoundly complex environments. They want expert support that meets them exactly where they are. That’s what we do: provide coaching and team development exquisitely tailored to our clients’ needs.

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Eric is one of the few people in the world I can talk to about my biggest challenges—strategic and personal. He gets it, and knows how to bring out the best in me. An incredible person and coveted coach of senior executives, he has helped me through some of the toughest decisions and processes I’ve faced.

CEO, Fortune 100 Company

Growth through trust

Experience a holistic approach to leadership that addresses the full spectrum of your life. We create a confidential, judgment-free environment where you can lower your guard, wrestle freely with your biggest challenges and uncover the practical insights you need to lead, communicate and live with clarity and purpose.

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I’ve met, interviewed, and partnered with hundreds of coaches globally, and Eric is in the top 1% based on my experience working with so many coaching professionals.… Leaders in our organization request him by name because the good word has spread regarding his talent for helping leaders better themselves by bringing about necessary change.

RACHEL BARAK
MANAGER, EXECUTIVE COACHING PROGRAM
GOOGLE

Our latest insights

How to Grow In Your Current Leadership Role

Companies are making big investments in AI, but they’ve become more thrifty about people. That’s not a coincidence: since the launch of ChatGPT, we’ve seen a steady stream of highly visible layoffs, quiet trimming, and voluntary severance programs. In the age of AI, some companies that previously emphasized topline revenue have started to develop greater […]

Leading Change in the Age of AI

A technology executive recently said to me, “What we’re going through right now is like the industrial revolution. But instead of taking 100 years, it’s going to happen in 10 years.” Another shared that given the rate of change in AI, decisions that used to be made in months are now being made in weeks—or […]

The Power of Influence: Increase Your Confidence and Persuasion

In my last post, I looked at the importance of connection and inspiration. Today, let’s look at how great leaders actively manage their level of confidence and use all the tools of persuasive communication.  Manage your self-confidence. Leaders who feel confident within themselves are more likely to engage others, speak out, and take the risks […]

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Eric has given so much to Waymo that it’s hard to calculate his value. I’m so grateful for how he helped me grow, and how his deft engagement with our whole leadership team brought us closer and helped boost our performance.

John Krafcik, CEO Waymo (2015-21)
Alphabet’s Autonomous Driving Company